Affiliate Disclosure
Transparency about our affiliate relationships and commission structure
Last updated: 15 January 2024
Important Disclosure
TopShelfFinds.co.uk is an affiliate marketing website. We earn commissions from qualifying purchases made through our affiliate links at no additional cost to you.
This disclosure is required by the UK Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA) to ensure transparency in affiliate marketing.
Quick Navigation
What Are Affiliate Links?
Affiliate links are special URLs that contain tracking codes to identify when a purchase is made through our recommendation. When you click these links and make a purchase, the retailer pays us a small commission.
How It Helps You
- • No extra cost to you whatsoever
- • Same prices as going directly to retailer
- • Access to our researched recommendations
- • Detailed reviews and comparisons
- • Support our free content creation
How It Works
- • You click our affiliate link
- • Retailer tracks the referral via cookies
- • You make a purchase at normal price
- • Retailer pays us a small commission
- • We use earnings to maintain the site
Our Affiliate Partners
Amazon Associates
Primary affiliate partner
Commission Structure
- • Electronics: 2.5% - 4%
- • Home & Kitchen: 4% - 8%
- • Health & Beauty: 4% - 8%
- • Sports & Outdoors: 4% - 8%
Cookie Duration
- • 24 hours for most products
- • Commission on items added to cart
- • Valid for any Amazon UK purchase
Official Disclaimer: "TopShelfFinds.co.uk is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk."
Additional Partners
Future affiliate relationships
As we grow, we may partner with other reputable retailers and brands. All new affiliate relationships will be disclosed here and follow the same transparency standards.
How We Earn Commission
When We Earn
- • When you click our affiliate links and make a purchase
- • On any item purchased during your session (not just recommended products)
- • Within 24 hours of clicking our affiliate link (Amazon's cookie duration)
- • Only on completed, paid orders that aren't returned
When We Don't Earn
- • If you go directly to the retailer without using our links
- • If another affiliate's cookie overwrites ours
- • On returned, cancelled, or refunded purchases
- • If you purchase after the cookie expires (24+ hours later)
Editorial Independence & Integrity
Our Commitment to You
Our reviews and recommendations are based on genuine testing, research, and evaluation. Commission rates do not influence our product rankings or editorial decisions.
What We Promise
- • Honest, unbiased product reviews
- • Transparent disclosure of affiliate relationships
- • Recommendations based on merit, not commission
- • Clear separation of editorial and commercial content
What We Don't Do
- • Recommend products solely for higher commissions
- • Write fake or misleading reviews
- • Hide affiliate relationships from readers
- • Accept payment for positive reviews
Cost to You
£0.00 Extra Cost
Using our affiliate links never increases the price you pay. You get exactly the same price as if you went directly to the retailer.
Identical to direct retailer pricing
Access to all promotions and offers
Full retailer customer service and returns
UK Legal Compliance
ASA (Advertising Standards Authority)
We comply with ASA guidelines by clearly disclosing affiliate relationships and ensuring all advertising is honest, legal, decent, and truthful.
CMA (Competition and Markets Authority)
Our disclosures meet CMA requirements for transparency in online advertising and consumer protection.
Consumer Rights Act 2015
We respect your consumer rights and provide accurate information to help you make informed purchasing decisions.
How We Use Our Earnings
Affiliate commissions help us maintain TopShelfFinds as a free resource for UK consumers. Here's how we use these earnings:
Site Operations
- • Website hosting and maintenance
- • Domain registration and SSL certificates
- • Content delivery network (CDN)
- • Analytics and monitoring tools
Content Creation
- • Product research and testing
- • Photography and video production
- • Writing and editing
- • Database maintenance and updates
Your Choices
Support Our Work
Using our affiliate links costs you nothing but helps us continue providing free, quality content.
- • Click our "Buy on Amazon" buttons
- • Bookmark our comparison pages
- • Share our content with friends
Your Alternative
You're always free to search for products directly or use price comparison sites.
- • No obligation to use our links
- • Same product information available
- • Still welcome to read our reviews
Questions About Affiliate Marketing
If you have questions about our affiliate relationships or how affiliate marketing works, please don't hesitate to contact us:
Email: affiliate@topshelffinds.co.uk
Response Time: We aim to respond within 24 hours
Learn More: For more information about affiliate marketing in the UK, visit the Advertising Standards Authority